Oct 14, 2012 3:30pm EDT
purity ideas about the environment. >> more salmonella in my cheeseburger, please. >> lots of research shows the subconscious matters more than fact. >> the professor at princeton did a very illoom nateing study. he said pick who looks more confident. >> here's how most people rank them. >> he predicted the outcome of all those races based on which candidate looked more confident. not beautiful, but more confident. 70% of the time the more confident-looking person won the election. >> candidates with more angular faces, as seen here, are seen as more competent. at the face becomes more baby-faced, people say that person looks less competent. >> people make decisions based on looks? >> looks. >> mitt romney and obama appear about equal. consultants even worry about the people who stand behind the candidate. at this obama rally, people were already seated behind the podium when a staffer, highlighted here, came on stage and got some white people to move out. >> if you look at a candidate for president, he's got a bunch of people behind him, half will be men, half will be women.
Oct 7, 2012 12:30pm PDT
purity of nation. >> the purity ideal around the environment. >> john: a writer says lots of researcher the subconscious matters more than facts. >> he carries photos of candidates from dozens of gubernatorial elections. he showed them to people briefly pick who looks more competent. then he made a bold prediction and he predicted the election and 77% of the time more competent looking person won the election. they were people using their gut instinct. >> john: candidates with more angular faces are seeing seen as more confident. >> people make instantaneous decisions based on looks? >> looks, voice and posture. >> john: barack obama fits the stereotype of a confident person. mitt romney and obama appear about equal. they worry about people who stand behind the candidate at this obama rally they were seated behind the podium when a staffer came on stage and got some white people to move out. >> if you look for candidate for president, half will be men and half will be women. >> john: in this case the case will see some minorities behind obama. they'll be hers aj of blacks, asians. that